Clutter Breaking ad formats to get eyeballs on the brand and get leads at very low cost for facebook whatsapp campaigns.
It was first time that such ads were seen in this category where primarily image based or direct product campaigns were done by competition. The idea was to stop the scroll in the customer feeds and then generate interest in the brand which was new to the digital media. The campaigns had a stop scroll rate of 28% with hold rate of 22% generated over 12000 leads at CTR of 1.8%
