PPC Lead Generation campaigns

The brief was to generate high quality leads for the product which could be closed in fastest possible time at a ROAS which is scalable. The learning from previous campaigns showed that we were getting a lot of leads from paid social but those were not converting as much. So as a strategy the attempt was to get people onto the landing page from google search and social media like facebook and tiktok  with a traffic campaign and then retarget the customer back on facebook

The campaign went on to generate over 1000+ leads with ROAS of 420%.Details in the pdf link attached below