Through a series of effective campaigns, TataDocomo emerged as the No. 3 player in a highly competitive market, surpassing the significant milestone of 1000 Cr in revenue. The Strategy was salience across 3Ms(Movies, Music, Malls) thereby capturing the top of mind of youth.The success was attributed to impactful initiatives implemented across various channels, including tie-ups with movies such as Ranavikrama for in-film branding, collaborations with music bands like Alive India Concert for activities at popular hotspots, and strategic visibility in malls. These efforts not only solidified TataDocomo’s brand recognition but also fostered a deep connection with the target audience.